To know about the Kia logo history we researched this company’s history and prepared this article. As you know the automotive world has become even more viral over the years, especially as technology has evolved. Many brands are committed to this segment, which has been in demand by many users for years.
And it can’t be expected that it hasn’t already been introduced as one of the fastest-growing segments in the market because each of us has a vehicle that helps us move around and makes our long journeys easier.
In this post, we show you the history of Kia, one of this segment’s most prominent car brands.
What is KIA?
Kia is a car brand that was created and established in Korea. The company was founded in 1944 and has been involved in developing other human-powered vehicles, such as bicycles, and motorized vehicles, such as motorcycles, over the years. This industry has become the fifth largest car manufacturer in the world and has been listed.
What makes this brand so special is its high production value, as it reaches the figure of 1.5 million units distributed in 9 countries and factories. The company also doesn’t recall anything, as a total of 15,000 employees currently work to keep Kia on the market.
As a result of all the above, Kia has reached countries like Spain, intending to increase sales and strengthen its position in the car market. Undoubtedly, it is one of the most important car manufacturers.
1944
To begin the history of this industry, we need to look back and once again guide ourselves to the past, specifically to 1944. This year, a company called Kyongseong Precision, an industry dedicated to bicycle manufacturing, was established in Seoul. Years later, the company changed its name to Kia and was the first chain to produce cars in Korea.
1951 – 1960
In these years, this company starts the process of the first Korean bicycle. This bicycle was called Samchonriho and was founded in 1952. Years later, the company changed its name to Kia Industry Co Ltd.
1961 – 1970
After the first bike is built, the first vans arrive. For this reason, the first truck that received the name K-360 was designed. Other designs such as T-1500, T-2000, or T-6000 joined. They were designed with three wheels to facilitate transport and were two-seater.
1971 – 1980
This decade was undoubtedly the best for Kia. In these years, the first car was designed and built. After the first van’s creation, the industry started a project in which the gasoline engine was launched as the main vehicle fuel. This project was the beginning and birth of the first cars (Brisa Pick-Up B-1000). Years later, Kia did a project for other brands, such as Peugeot and Fiat.
1981 – 1990
With the advent of the 80s, what we know today as the Bongo was born, a van that differs from vans designed to date in that it has nine seats. After signing a contract with Ford, Kia was able to develop the first passenger cars. These tourist cars became known as Concorde.
1991 – 2000
After several years of birth, Hyundai-Kia Automotive was born, and with it, cars like Roksta, Safia, Avola, Elan, Soma, and Enterprise were also born. In 1988, the industry continued to develop under Kia Motors.
2001
To end this decade of success, in 2001, Kia exceeded ten million units in production. These years have allowed the brand to continue to develop and grow in the industry. In addition, it has reached many countries where many customers are currently betting on this company.
Finally, Kia is a company that has maintained its footprint for years. Finding a vehicle from this company in or around our city is not surprising.
The evolution of the Kia logo
After briefly explaining its history, we will comment on this company as a corporate identity. For this reason, we have done a small analysis of its design and redesigns.
Naming
The name Kia means the birth of Asia. Its name is derived from a series of processes that were first started in Korea and have been defined before and after in this industry.
The first Kia logo
The first logo was designed to make the first Korean bicycle. That is why the logo does not retain the design features of a sport or touring car but for a new design of that time. Monochrome colors are used for this design.
Reverse q
The logo below contains a green inverted Q. The meaning of this logo is nothing but an extension of the brand license. This license changed not only the image of the company but also the product it sold since it went from selling bicycles to the first cars.
80
In the 80s, the brand was designed to create the company’s logo and time. This logo is designed with thick and bold letters.
90
Ten years later, a redesign was needed, so the brand was presented in such a way that the logo was made of a horizontal oval shape. Red and white became part of the main corporate colors of this brand.
2002
In 2002, the design retained the same features as the previous logo, but the graphic line was much clearer and more concise. The design is minimalistic and serious, typical of that time.
Current Kia logo?
Kia logo before:
In 2022, Kia felt the need for a new design redesign for the brand identity. A much more technological and sporty design, which undoubtedly shows some concepts and signs of our times.
The new brand moves away from such a structured and readable design and is replaced by a much more futuristic design that embraces the new era we live in and conveys a message of all that is to come. In addition, other projects, such as the creation of new electric cars, have also been considered after the design of the new logo.
Kia point
About two years ago, Kia launched an advertisement on all television channels. It wasn’t just any dot because it hid a message behind it. This point was mainly illustrated by telling the story of player Josh Jacobs, who was personally conditioned from an early age to live without a home in America. You will surely wonder what this spot hides that has attracted so much viewer attention, then we will tell you.
After announcing the NFL finals, Kia did not remain indifferent and joined this promotion. For this, as we mentioned before, they used the face of the player Josh Jacobs. The spot lasts approximately 70 seconds and tells the story of a player who returns to his childhood to talk to himself and advise him and the viewer who sees and listens to him. He says, “You must believe in yourself, overcome the suffering that surrounds you, and that field is your test field.” Try to be someone, and I promise you that one day you will be that someone.
The player, forced to live on the streets for years, tells a story that draws attention to economic inequality and poverty. Many families live in America. Undoubtedly, this spot has become one of the most emotional spots, and the brand has helped expose the importance of getting help in times of poverty.
Additionally, during the spot filming, the campaign and player donated $1,000, which helped.
Result
Kia has been introduced as one of the top car brands in the market. So much so that, as we have verified, it preserves the history that characterizes it. In addition, it cannot be expected because its growth has allowed it to distribute many factories worldwide.